Checklist was Litmus’ answer towards offering a QA solution, it was targeted specifically for email marketing managers who needed to run a final check before hitting the big frightening send button. Checklist would help capture critical bugs and advocated for a QA workflow, this was inline with a lot of our findings from prior research. Checklist also allowed users to tailor their workflow to add additional steps or requirements if needed.

The last piece of the puzzle was to bring the existing Litmus Analytics experience up-to-date with the updated user interface. Litmus Analytics or better known in the industry as “pixel tracking” measures critical data relevant to an email send, such as opens and engagement. This lead to the design of a charts library that could be cohesively used across the application.

Once the new features were complete and existing features updated, it was time to focus on areas of the application that usually do not get enough design love throughout their life. As part of the redesign the settings area was brought up-to-date as well. The bigger chunk of effort was involved improving the billing experience, and building a foundation upon which future experiments to begin taking place.

I’ve often made the mistake of using the word “Launch” or “Ship” for a specific feature set, where as its become clear to me that delivering value to customers in an ongoing and often tediously incremental process. While building new features are a great addon to that value metric, as designers we need to continously derive learnings to form clear next steps.